The first thing that probably strikes you about Leuchtturm1917 is the name – how on earth do you pronounce it?! With such strong, visually effective, branding it was most definitely the thing that caught my eye when I discovered this sophisticated range of stationary a few years ago (and I have been using their notebooks and diaries every year since).
So to begin with, if you hadn’t guessed, it’s German; pronounced LUOYSH – ‘loo-oy-sh’ – TORM. Simple when you know how!
The second thing that strikes you about Leuchtturm1917 is the colour!
Bright pops of solid colours (17 in total) which attract every taste, function and fashion trend. And for those who perhaps prefer a more understated or classic colour then, of course, they have that covered too. In addition to the standard range, special editions are offered frequently, which are always fun and vibrant and exclusive due to either a special cover material, colour or embossing. Right now, we’re enjoying the anniversary editions in these gorgeous metallics!
And then there’s the quality, which when you’re using something every single day for a whole year is crucial, right?Experience and consistency are key ingredients for quality – some Leuchtturm1917 items, such as the springback binder, are still made in the same way as they were back in the days when the company was first set up. A family run business, founded in 1917 (reflected in the branding), it was re-established in Hamburg from 1948. During the 60’s the company was the world’s leading supplier of postage stamp and coin albums. Today, an international leader in high-quality stationery.
Believing, quite rightly, that small details make a big difference, it is the simple yet functional details that make the Leuchtturm 1917 notebooks and diaries so special. Numbered pages, a table of contents and 2 bookmarks help to organise. A (secret) pocket in the back cover offers space for loose notes, papers and memories, and is a very fun discovery. There are several perforated pages at the back of every notebook – just in case you want to rip out that shopping list without making a mess of the entire book. A set of little self-adhesive labels are offered to help archive your diary or notebook when the year is done. And finally, the collection of coloured pen loops, to match your diary or notebook, ensure you never lose your favourite pen again! Super smart.
More than anything though, Leuchtturm1917 make being organised fun! Getting a new notebook or diary is a bit like getting a new handbag or purse….you choose it for functionality, colour, and perhaps sometimes to accessorize.
We LOVE Leuchtturm1917, they tick all the boxes (and more) and we cannot wait to choose next year’s diary….now, which colour?